As part of the effort to ICAD Design Days to stimulate deeper discussions with the design community on the nature of being a design professional and the values of our work as a collective, we reached out to various industry practitioners and stakeholders, seeking their perspectives on a series of thought-provoking questions on current issues in relation to the core values professionalism.
Enzo Foh, the Executive Director / Producer at Circle Studio shares his views with us.
What should the relationship between the academia and the industry be? How are we able to bridge the gap between what the academia is producing and what the industry is demanding (skills/traits/attitude, etc.)?
Academia and industry is more like a symbiotic relationship where academia is a place that produce professionals that we know today in the industry. Comparing when I was a college student, academia nowadays is actually improving their learning syllabus to include more industry knowledge by having real case study, students able to approach client and trying to understand the problem and provide solutions, having speakers for sharing etc.
However, it would be great if academia able to focus more in term of critical thinking, building a healthy mentality and also communication skill towards the real life working environment. Beside rushing for deadline and sleepless night, real industry is way more challenging than that. It is not about completion of work but also communication between people and the way we handle things, without a correct mind set definitely you can’t make it which I realize most of them are not ready for that yet. To me attitude always come first then follow by skill.
What does “multidisciplinary” mean to you? In your practice/industry, do you think it is more important to be a “generalist” or a “specialist”, and why?
For our company we are also multidisciplinary studio for our artists to collaborate and facilitate their creative destinies. Thereupon, Circle has subdivided into two divisions, the Creative and the Animation.
For me there is no correct answer for this. It is all depends on your business strategy and the milestone that personal/company would like to achieve in the future. But to have a great start ahead, always build a strong foundation and eventually you will find your way.
How has your industry incorporated ethical practices, if there are any? Do you think ethical responsibilities fall on the shoulders of the artist/designers or the client, or both?
This is actually related to the first question where we always practice ourselves and the team to have a right attitude towards everything we face in the work.
As a service provider we have the responsibility to ensure the quality of each product delivered. To achieve that both party should have a good communication to build a trust between each other.
Are the nature of awards and competitions still relevant today and why?
Not apply to all awards but yes. Simply because awards and competitions is an honor and acknowledgement to the designers. And also providing a platform where everyone can connect.
What do you think is important for the arts practitioners/designers of the future to think about and challenge?
Technology definitely the next big thing that is going to hit this market. As a designer we should always be aware with the market changes and be curious to the things happening around us.
The rise of technology have lead to the creation of new software and different media that connects to art. In another way technology actually open up a lot of opportunities and art is actually ‘evolving’ we should never stop learning and explore or soon we will be eliminated by technology.